A lot of products that we buy are easy to throw away, we only use them for one time. This project was based on red cups. I created a zine where customers can make new objects out of red cups. By doing this they can use the cups longer and give them a chance to do something back for themselves and their environment.
After the zine was made, I put the zine in one of the packages together with the red cups. So that I could encourage consumers to do the same with the cups.