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Give this cup a chance

A lot of products that we buy are easy to throw away, we only use them for one time. This project was based on red cups.

Concept Development

Graphic design

Art Direction

I created a zine where customers can make new objects out of red cups. By doing this they can use the cups longer and give them a chance to do something back for themselves and their environment. After the zine was made, I put the zine in one of the packages together with the red cups. So that I could encourage consumers to do the same with the cups.

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